Cruelty-free and vegan
Organic bamboo range
Many luxury materials can often be derived from animals, or tested on animals. We believe that no animal should be used directly or indirectly in our products. When it comes to bedtime, mulberry silk pillowcases and sleep masks have become the go to bedtime beauty products for great skin and hair. Customers love the anti-static, heat regulating and hypoallergenic properties, but are you aware of how silk is produced? To create its cocoon, the silkworm secretes one continuous strand of saliva, which hardens into a protective shell to keep the silkworm safe during its metamorphosis into a moth. Most of the insects used by the silk industry are boiled or gassed alive inside their cocoons, this causes the cocoons to begin unravelling so that workers can use the silk threads. Approximately 6,600 silkworms are killed to make just 1 kilogram of silk (Peta). So called Peace Silk has been seen as an alternative, as the cocoons are collected after the moths naturally emerge. However, no certification exists to guarantee these standards and there have been reports of moths being discarded after use and standard silk being passed off as peace silk. The only way to safely ensure that your bedding and sleep accessories are 100% cruelty free is to choose a fabric that isn’t derived from animals.
We believe that bamboo fabric has all of the positive benefits of silk, but without the negative production. This fast growing, high yielding plant grows best in degraded land that is unsuitable for most other crops, and is also organic, not requiring pesticides or chemicals. Not only that, it cleans the air we breathe, by absorbing five times more CO² from the air than the equivalent amount of hardwood trees, as well as releasing 35% more oxygen than them too. In addition to sometimes being too slippery, the nature of silk bedding prevents the same level of air-flow that you get from bamboo. For durability too, bamboo is the hands down winner, it only requires slightly more delicate treatment than cotton and looked after correctly can last 15 years!
As well as being the ethical alternative to silk, bamboo is also the money-saving alternative too! The far less painstaking production means that bamboo pillowcases are around a fifth of the price of their mulberry silk counterparts.
We are a 100% cruelty-free brand and all of the non bamboo products that are featured on our website are also cruelty-free and vegan. We promise to never test on animals or use derivatives that cause them distress. We choose brands to partner with that align with our own ethical credentials and vision.
Every time you spend money, you’re casting a vote for the kind of world you want.